Stoel Rives Wins a Finny Award for Special Reports Section of New Website

Portland, OR — Stoel Rives LLP is pleased to announce that the firm has won a 2017 Finny Award for the Special Reports feature of its new website, which was designed in partnership with Boston Interactive (BI) and launched in late 2016. The Finny Killer Content Awards, which are presented by Demand Gen Report (DGR), are given in several categories; Stoel Rives won in “Measurable ROI,” for: “Brands that had significant results from a specific marketing strategy and investment.”   

Part of the strategy developed with BI for the new website was to feature the industry-specific thought leadership of the firm’s attorneys. To that end, the website features a section titled “Legal Insights,” with “Special Reports” that go into greater depth on subjects such as solar energy or the upcoming rewrite of the U.S. tax code. According to DGR, the special reports have helped the new website garner a “984% increase in thought leadership, content awareness and engagement,” with an overall improved website experience increasing average time on a page, and overall and unique page views.

DGR, which launched in 2007, is the “publication of record” for B2B marketing professionals. Its website, newsletters and in-depth reports cover recent product innovations, provide insights from top industry executives and offer insights into demand generation best practices.

About Stoel Rives LLP: Stoel Rives is a leading U.S. corporate and litigation law firm. One of the largest national firms focused on energy, natural resources, environmental and climate change, Stoel Rives also serves the agribusiness, food and beverage, health care, life sciences and technology industries. With more than 350 attorneys operating out of 10 offices in seven states and the District of Columbia, Stoel Rives is a leader in regulatory and compliance matters, business, labor and employment law, intellectual property, land use, real estate development and construction law. For more information, follow us @stoelrives or visit www.stoel.com.