Season Two Episodes

S2E1: Growing a Community-Focused Brand During a Pandemic with Katie Poppe, Co-founder and CEO of Blue Star Donuts

In the season two premiere of the Stoel Rives | Deeply Rooted Podcast, Katie Poppe, Co-Founder and CEO of Blue Star Donuts, and Kristin Russell, a finance attorney and member of Stoel Rives' agribusiness, food, beverage and timber industry group, discuss:

  • The challenges of adapting and growing a business during a pandemic
  • Managing stakeholder relationships
  • Sustainably growing a community focused brand

Click here for a full Episode One guide >>


2E2: How to Flip Turn: Starting a Commercial Wine Label with Meg Rulli, Owner of Flipturn Cellars

In the latest episode of the Stoel Rives | Deeply Rooted Podcast, Meg Rulli, owner of Flipturn Cellars in Portland, Oregon, joined Merissa Moeller, water and land use attorney for Stoel Rives LLP, to discuss Ms. Rulli's second career as a winemaker, joining an exciting cohort of new women winemakers.

During this episode, Ms. Rulli describes her journey to producing her first wine, a Syrah inspired by her travels, and how her background in competitive swimming helped shape her brand. She shares additional insights including:

  • Being a Part of a New Generation of Woman Winemakers
  • The Business Considerations of Launching a Wine Brand
  • Extreme Weather Impacts on the Future of Winemaking


Photo of Meg Rulli & Flip Turn Syrah Label

Click here for a full Episode Two guide >>


S2E3: The Intersection Between Alcohol and Agriculture with Jess Thomas, co-founder of SOGOOD Saké

In the latest episode of the Stoel Rives | Deeply Rooted Podcast, Jess Thomas, co-founder of SOGOOD Saké, joined Claire Mitchell, food and beverage attorney for Stoel Rives LLP, to discuss the intersection between alcohol and agriculture, challenges of starting an alcohol business, and some of the opportunities for saké to increase its popularity in the United States.

During this episode, Jess shares insights including:

  • Saké: A Misunderstood 8th Century Beverage
  • The Brewing Process: From Rice in the Field to Saké in the Bottle
  • Launching an Alcohol Brand with the Challenges of Regulatory Compliance

Click here for a full Episode Three guide >>


S2E4: Skye Root, Founder of Root Agricultural Advisory

In the latest episode of the Stoel Rives | Deeply Rooted Podcast, Skye Root, Founder of Root Agricultural Advisory, joined Wade Foster, an environmental and natural resource attorney for Stoel Rives LLP, to discuss how Skye's family roots in farming led him to create a company helping farmers navigate regulatory risks, embrace sustainability, integrate cutting edge agricultural technology, and his perspective on the current market for farmland investing. Skye shares insights including:

  • Regulatory Risks for Farmers
  • Integrating Sustainability and Technology to Increase a Farm’s Value
  • The Future of the Farmland Market

Click here for a full Episode Four guide >>


S2E5: Jeffrey Chang, President of FPS Food Process Solutions, On Starting a Commercial Manufacturing Business as an Immigrant and the Opportunities for the Industry

In the latest episode of the Stoel Rives | Deeply Rooted Podcast, Jeffrey Chang, President, and Owner of FPS Food Process Solutions, joined Elijah Watkins, an attorney in Stoel Rives LLP's consumer products, manufacturing, and transportation industry group. Based in Richmond, British Columbia, FPS Food Process Solutions manufactures and sells industrial freezers globally, including in Europe, China, Thailand, New Zealand, and the United States. In the episode, Jeffrey discusses his journey immigrating to Canada from China, how he became a self-taught engineer, and starting one of the world's largest industrial freezer manufacturers. Jeffrey shares insights including:

  • Industrial freezers: More than the freezers you buy ice cream from at the grocery store
  • Manufacturing the most hygienic freezers in the world for food quality & food safety
  • How Jeffrey and his team take a customer first approach to move the industry forward

Click here for a full Episode Five guide >>


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Learn more about the Stoel Rives Agribusiness, Beverage Alcohol, and Timber & Forest Products industry groups.

The views expressed on this podcast are solely those of the individuals involved, and may not reflect the views of Stoel Rives LLP. Participation in this podcast by any individual is not an endorsement of such person or of any view or opinion expressed.

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